The traditional financial wealth management system prioritizes sales over service. Advisors often recommend high commission products while neglecting clients’ true needs, placing client interests secondary. Under the influence of hefty commissions and performance targets, they disregard client asset growth and planning. Product structures are often complicated, with opaque fees that make it difficult for clients to assess actual costs and risks. When investments perform poorly, institutions and advisors quickly distance themselves, leaving clients to bear the losses alone. Furthermore, service resources are heavily skewed toward high net worth clients. The entire system is driven by a profit first mentality.

For Next seeks to completely transform this situation by implementing a fixed monthly and annual fee model, completely eliminating commission driven incentives, and ensuring transparency and fairness in services. It avoids linking any product interests or commissions, with no hidden fees, and consistently delivers high quality professional services to all clients equally. Based on each client’s real needs, it provides personalized strategic advice, placing client interests at the core. This fundamentally disrupts the unfair practices in traditional wealth management, realizing the vision of making top tier financial services accessible to everyone.