In the traditional financial system, advisors often fail to meet users’ long term, personalized financial management needs. Due to factors like job changes, illness, retirement, or even death, clients frequently have to spend a lot of time re explaining their needs and rebuilding trust when switching to a new advisor. Additionally, advisors struggle to remember and fully understand each client’s financial habits, investment preferences, and risk tolerance over the long term, leading to services that lack personalization and continuity. Traditional services also fail to provide seamless support when users switch devices.

For Next, through the MK Smart Strategy System, creates your exclusive intelligent financial assistant. From the moment you start using it, it records your investment behaviors, tracks your decision preferences and habits, and automatically summarizes insights, getting to know you better the more you use it. It never takes a leave or retires and offers personalized advice anytime, predicting risks and providing the right guidance in advance. Wherever you are, it stays seamlessly by your side to help you achieve your financial goals, a lifelong financial assistant tailored just for you.